If you already own any Maxpedition, then you know the quality and workmanship they put into it. This pouch is consistent with the other products they make. The brand is pricier than most similar products but if quality and durability are important to you more than price, then you will not be disappointed.
While they sell it as a 1st Aid kit, I use it for my travel power supplies, including portable battery packs, ziplink cords, extra batteries, back up cell phone, car charger, adapters, etc. The elastic bands work great to keep these items organized and each side has a pocket that runs the length of the pouch that can be used for a note pad, wallet, pens, snack bars, etc. Unless it it is really stuffed full, it fits nicely into a pocket, briefcase, etc. With the external straps, it is also convenient to add a carabineer for attaching/securing and quick release to your other gear. I own lots of Max products and this one rates near the top as most versatile.