I have been looking for the "perfect" EDC (Every Day Carry) bag for years now. Something that could hold a netbook, camera, first aid kit, pens, pencils, keys and toiletries, and not scream "hey, I've got a bunch of expensive stuff in here" to the casual onlooker. Netbook bags were too small, laptop bags were too big. I tried messenger bags, but they never had enough organization so I ended up with pouches and more pouches, almost doubling the weight of any bag I used. I used a Dakine backpack for a while, but it was too big to bring on casual errands. Enter the Lunada. Its main pocket holds my netbook with plenty of room for a hardback, power cords and a travel towel (like you're surprised). The top pocket holds knickknacks and snacks, and the lower pocket has the aforementioned pens, etc.
I've only had the bag for a couple of days, but it's infinitely lighter than any of my other bags. Also, the construction is top notch. This thing is overbuilt and ready to take a beating. The closest thing to complaints I can come up with have to do with the shock cord and the rear pocket. First, what the hell is that shock cord supposed to do on the front? should I put an umbrella through it? It serves no logical purpose to my knowledge, save making the bag look more "tacticool". Second, the setup of the rear pocket doesn't allow for cross-draw of a firearm, and strong-arm draw is awkward at best if the bag is worn close to the body.
Overall, I dig this bag. It's big enough to carry all my essentials, but small enough to keep me from going overboard with what can become "essential" due to magical thinking.