New Balance opened in 1906 producing arch supports and orthopedic shoes. But the company didn’t stop with comfort and support. A commitment to movement and performance arose early on. In 1938, the company launched its first pair of running shoes and in the 1950s and 1960s, athletes turned to New Balance for custom footwear. New Balance’s Trackster was one of the first running shoes that took off for the company because of its ripple sole, which distributed shock on impact, and because it was offered in a variety of widths to accommodate different foot shapes. With over 100 years of experience, the company continues to research and advance performance technology for a variety of athletic activities, including running, hiking, tactical operations and training. New Balance also offers several styles, such as the 990 series, that are made in America.