Reebok has a long history of shoemaking. Its parent company, J.W. Foster and Sons started producing spiked shoes for runners in the 1890s, which makes it one of the oldest manufacturers of athletic footwear. However, it would be nearly a century before the company would break into the American industry. With the debut of aerobic exercise shoes in the 1980s, it quickly became a popular brand. Following this success, it ventured into other markets, such as occupation, hiking and military. From basketball court to factory floor, Reebok produces the shoes and boots that keep men and women on their feet.