Superfeet launched in 1977 with a mission to create an orthopedic insert that would work harmoniously with the foot in motion. These inserts are constructed using the biomechanical principles of podiatrics, which focuses on the way the muscles, bones and other parts of the foot work together with each step. Using this medical knowledge, the company crafts orthotics that pack comfort, support and performance into a thin strip of foam. The structured heel cup of the insole cradles the heel and supports the arch of the foot, absorbing shock and promoting more effective movement. Foam also cushions the foot for long-lasting comfort. Superfeet designs orthotics compatible with many kinds of footwear, including dress shoes, hiking boots, athletic footwear and military and tactical boots. When you have a tough road ahead, you need powerful gear from the ground up. Support your feet with Superfeet.