Atlanco may have started as a small, regional distributor of military surplus items, but it would eventually grow to be one of the leading clothing manufacturers in the industry. Although the company continued to buy and sell military surplus, the Atlanco brand became known throughout the public safety sector. In 1996, the company's leaders realized the need for an ambitious, functional approach to military and law enforcement apparel. They created Tru-Spec. The name displays its commitment to only producing gear and apparel that meets U.S. government "true specifications" of utilizing mil-spec fabrics. Designed to perform, Tru-Spec is trusted by operators throughout the world.