YETI was built for the wild. It started with two brothers who grew tired of the broken handles, snapped latches and caved-in lids of cheap coolers. With serious outdoor enthusiasts in mind, they set out to create a cooler that could take the abuse any adventure had to offer. Fast forward to today and their products are famous worldwide. Why? Because each item is virtually indestructible and over-engineered for maximum ice retention. The brand’s cutting-edge technologies set the standard in the industry. From drinkware to ice chests, you’ll never regret investing in a YETI.