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“The world is beautiful. See it up close.” That’s the phrase featured in early advertisements for Bushnell Optical. The company started with the objective of providing affordable binoculars for leisure activities like sightseeing, sporting events and birdwatching. Bushnell has expanded considerably since its founding in 1948. With Bushnell products, you can do more than passively observe the world up close. Focus on your target with a rifle scope. Surveil possible suspects with high-tech binoculars. Hone in on your coordinates with a digital compass. Whether you’re hunting, fishing, birding, watching a golf tournament or stargazing, Bushnell has advanced optics that will give you the best possible view.